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Trade marketing by Series: Empresa & Gestión
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pirámide, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.6 LAB.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1).
The road to luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 SOM, HD9999 SOM. Not available: TBS Barcelona: Reference Only (1).
Luxury essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: University of Mainz. Center for Research on Luxury, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 LAN, HD9999 LAN. Not available: TBS Barcelona: Reference Only (1).
The art of SEO by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: O'Reilly, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 ENG.
B2B brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2006
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KOT.
Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
What great salespeople do by Series: Sales
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.25 BOS.
Traction by Series: Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Penguin, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.5 WEI. Not available: TBS Barcelona: Reference Only (1).
Jab, jab, jab, right hook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: , 2013
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1265 VAY, HF5415.1265 VAY. Not available: TBS Barcelona: Reference Only (1).
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CHO.
Relationship marketing by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.55 EGA.
Retail management : a strategic approach / Barry Berman, Joel R. Evans by
Edition: 12th ed. ; International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 BER.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CLO.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 CLO.
SEO step-by-step by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Autoedición, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 JON. Not available: TBS Barcelona: Reference Only (1).
Essentials of marketing communications / Jim Blythe by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2006
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 BLY. Not available: TBS Barcelona: Reference Only (1).
Kick ass social commerce for e-preneurs by Series: Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: BenBella Books, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5548.32 LAW.
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