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Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
Social media marketing : theories & applications / Stephan Dahl. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH.
Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BEV.
Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey. by
Edition: Ninth edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Chichester, England : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 MCD.
Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 VAY.
Data storytelling in marketing : how to tell persuasive stories through data / Caroline Florence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.125 FLO.
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
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