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Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BEV.
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Consumer activism : promotional culture and resistance / Eleftheria J. Lekakis. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2021.
Availability: Items available for loan: TBS Barcelona (1)Call number: HC79.C6.
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Consumer behaviour / Zubin Sethna. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SET.
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