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Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BEV.
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Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
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