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		Consumer behaviour : understanding consumers in a digital landscape / Jean-Eric Pelet. by Pelet, Jean-Eric [author.] Edition: First editon Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Kogan Page, 2025 Availability: Not available: TBS Barcelona: Checked out (1). Place hold Add to cart (remove)
		Transformative Marketing : Combining New Age Technologies and Human Insights / by V. Kumar, Philip Kotler. by Kumar, Vikas Kotler, Philip Series: Palgrave Executive Essentials Edition: First edtion Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publisher: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 KUM. Place hold Add to cart (remove)
		No cover image available Luxury for the masses / Silverstein M., Fiske N. by Silverstein, Michael J Fiske, Neil Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harvard Business Review Other title: Silverstein M., Fiske N., Luxury for the masses, Harvard Business Review, nº1, April 2003 Online access: Please follow the provided link and navigate to 2003-04, Vol. 81 (4), pp. 48–57 in order to access the full article. Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour / Honorata Howaniec. by Howaniec, Honorata [author] Series: Routledge Studies in Marketing Series Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publication details: Abingdon, England : Routledge, 2023 Availability: Items available for loan: TBS Barcelona (1)Call number: HD60 HOW. Place hold Add to cart (remove)
		The science of shopping : how psychology and innovation create a winning retail strategy / Kate Hardcastle. by Hardcastle, Kate [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 HAR. Place hold Add to cart (remove)
		Just evil enough : the subversive marketing handbook / Alistair Croll, Emily Ross. by Croll, Alistair [author] Ross, Emily [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Whitefox Publishing, 2025 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 CRO. Place hold Add to cart (remove)
		No cover image available Dimensions of Brand Personality / Jennifer L. Aaker by Aaker, Jennifer L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Research 1997 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Reflections on customer-based brand equity / Kevin Lane Keller : perspectives, progress, and priorities by Keller, Kevin Lane, 1956- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: AMS Review 2016 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Brand coolness / Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. by Warren, Caleb [author] Batra, Rajeev [author] Bagozzi, Richard P [author] Loureiro, Sandra Maria Correia [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing, 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		Stuck monkey : the deadly planetary cost of the things we love / James Hamilton-Paterson. by Hamilton-Paterson, James [author.] Material type: Text; Format: available online ; Literary form: Not fiction Language: EN Publisher: London : Apollo, 2023 Availability: Items available for loan: TBS Barcelona (1)Call number: GE195 HAM. Place hold Add to cart (remove)
		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by Bearden, William O., Handbook of marketing scales, 1945-. Handbook of marketing scales Netemeyer, Richard G, 1956- Haws, Kelly L Edition: Third Edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Thousand Oaks, Calif. : SAGE, c2011 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.3 BEA. Place hold Add to cart (remove)

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