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		A practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess, Dave Munn. by Burgess, Bev [author.] Munn, Dave [author.] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York, NY : Kogan Page, 2021 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.122 BUR SOON AVAILABLE. Place hold Add to cart (remove)
		Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla. by Singh, Jaywant [author] Shukla, Paurav [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; New York, NY : Kogan Page, 2024 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 SIN. Place hold Add to cart (remove)
		Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by Kingsley, Mark (Creative director) [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Beverly, MA : Quarto Publishing Group, 2023 Other title: One hundred key concepts for defining, building, and delivering brands A hundred key concepts for defining, building, and delivering brands Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN. Place hold Add to cart (remove)
		Social media marketing : theories & applications / Stephan Dahl. by Dahl, Stephan [author] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Thousand Oaks, CA : Sage Publications, 2021 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH. Place hold Add to cart (remove)
		Luxury fashion brand management and sustainability : unifying fashion with sustainability / Olga Mitterfellner. by Mitterfellner, Olga, 1978- [author] Series: Mastering fashion management Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publication details: Abingdon, England : Routledge, 2023 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 MIT. Place hold Add to cart (remove)
		Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey. by McDonald, Malcolm [author] Wilson, Hugh [author] Chaffey, Dave [author] Edition: Ninth edition Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publication details: Chichester, England : John Wiley & Sons, 2024 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 MCD. Place hold Add to cart (remove)
		Data storytelling in marketing : how to tell persuasive stories through data / Caroline Florence. by Florence, Caroline [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; New York, NY : Kogan Page, 2024 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.125 FLO. Place hold Add to cart (remove)
		Contemporary strategy analysis : text and cases / Robert M. Grant. by Grant, Robert M, 1948- [author] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, NJ : John Wiley & Sons, 2010. Availability: Items available for loan: TBS Barcelona (2)Call number: HD30.28 GRA, HD30.28 GRA. Place hold Add to cart (remove)
		Research methods in human resource management : investigating a business issue / Valerie Anderson, Rita Fontinha, Fiona Robson. by Anderson, Valerie (Principal lecturer) [author.] Fontinha, Rita [author.] Robson, Fiona Jane [author.] Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London, United Kingdom ; New York, NY : Kogan Page Limited, 2020Copyright date: ©2020 Availability: Items available for loan: TBS Barcelona (2)Call number: HF5549.15 AND SOON AVAILABLE, HF5549.15 AND SOON AVAILABLE. Place hold Add to cart (remove)

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