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Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Financial Times Prentice Hall, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 FAR.
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle [and three others]. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : Pearson Education, 2021
Other title:
  • Manager's guide to measuring marketing performance.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 BEN.
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Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.129 AIL.
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