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		No cover image available Brand authenticity : an integrative framework and measurement scale / Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin, Bianca Grohmann. by Morhart, Felicitas [author] Malär, Lucia [author] Guèvremont, Amélie [author] Girardin, Florent [author] Grohmann, Bianca [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Consumer Psychology, 2015 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Brand coolness / Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. by Warren, Caleb [author] Batra, Rajeev [author] Bagozzi, Richard P [author] Loureiro, Sandra Maria Correia [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing, 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)

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