More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9782940373000
- HD69.B7 D378 2005
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HD69.B7 DAV (Browse shelf(Opens below)) | Available | B04187 |
Includes bibliographical references and index.
Defining branding -- How brands are made -- Brand anatomy : context, tone, style -- Brand audience -- Current trends in branding -- Delivering the brand experience -- Ways of working -- The future -- Appendix.
Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers.