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		No cover image available Modeling emerging-market firms’ competitive retail distribution strategies / Amalesh Sharma, V. Kumar, Koray Cosguner. by Sharma, Amalesh, author Kumar, V [author] Cosguner, Koray Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Research, 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Signaling Status with Luxury Goods: The Role of Brand Prominence / Jee Han Y., Nunes J.,Dreze X. by Han, Young Jee Nunes, Joseph C Drèze, Xavier Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing 2010 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Dimensions of Brand Personality / Jennifer L. Aaker by Aaker, Jennifer L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Research 1997 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available The Enrichment Economy : Market Dynamics, Brand Strategy, and Ethics / Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec by Dion, Delphine Pavlyuchenko, Roman Prokopec, Sonja Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing 2025 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Visual Elicitation of Brand Perception / Daria Dzyabura and Renana Peres by Dzyabura, Daria Peres, Renana Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing 2021 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Broadening the Concept of Marketing / Philip Kotler and Kevin Lane Keller by Kotler, Philip Levy, Sidney J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing 1969 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Sustainability marketing beyond sustainable development / Javier Lloveras, Adam P. Marshall, James S. Vandeventer and Mario Pansera : towards a degrowth agenda by Lloveras, Javier Marshall, Adam P Vandeventer, James S Pansera, Mario Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Management 2022 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available More Than Fit : Brand Extension Authenticity / Susan Spiggle, Hang T. Nguyen, and Mary Caravella by Spiggle, Susan Nguyen, Hang T Caravella, Mary Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Research (JMR) 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Brand coolness / Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. by Warren, Caleb [author] Batra, Rajeev [author] Bagozzi, Richard P [author] Loureiro, Sandra Maria Correia [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing, 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)

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