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Modeling emerging-market firms’ competitive retail distribution strategies / Amalesh Sharma, V. Kumar, Koray Cosguner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing Research, 2019
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Dimensions of Brand Personality / Jennifer L. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing Research 1997
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More Than Fit : Brand Extension Authenticity / Susan Spiggle, Hang T. Nguyen, and Mary Caravella by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing Research (JMR) 2012
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