Value proposition design : how to create products and services customers want / Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
Material type:
TextLanguage: English Series: Strategyzer seriesPublication details: Hoboken NJ : John Wiley & Sons, 2014.Description: xxv, 290 pages : color illustrations ; 24 cm.ISBN: - 9781118968055
- HF5415.5 .O87 2014
- B3ASP ENT: From Idea to Model
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona | Core Textbooks | HF5415.5 OST (Browse shelf(Opens below)) | Checked out | 15/12/2024 | B04194 |
| Book | TBS Barcelona | Core Textbooks | HF5415.5 OST (Browse shelf(Opens below)) | Available | B03760 |
Canvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.
B3ASP ENT: From Idea to Model
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