Fashion marketing communications

Contributor(s):

Lea-Greenwood, Gaynor [Author]

Material type: Text

TextLanguage: English Publication details: Wiley, 2013Description: xi + 203 p. ; 24 cmISBN:

9781405150606

Subject(s):

Online resources:

Click here to access online

Summary: 'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9940 LEA (Browse shelf(Opens below))	Available		B01977

'Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness'--P. [4] of cover.