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Persuasive online copywriting : how to take your words to the bank / Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Austin, TX : Wizard Academy Press 2003.Description: xi, 176 pages : illustrations ; 23 cm.ISBN:
  • 9780971476998
Subject(s): LOC classification:
  • HF5415.1265  .E379 2003
Courses that have reserved this title:
  • B3ASP Digital Marketing: Content Marketing and Storytelling
Summary: Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade — it's integral to get your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book TBS Barcelona Core Textbooks HF5415.1265 EIS (Browse shelf(Opens below)) 1 Available b02525

Includes bibliographical references (p. 161-162).

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade — it's integral to get your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

B3ASP Digital Marketing: Content Marketing and Storytelling

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