Customer relationship management / Ed Peelen and Rob Beltman.

By:

Peelen, Ed [author]

Contributor(s):

Beltman, Rob [author]

Material type: Text

TextLanguage: English Original language: Dutch Publication details: Boston, MA : Pearson, 2013.Edition: Second edition.Description: xix, 413 pages : illustrations ; 25 cm.ISBN:

9780273774952

Subject(s):

Customer relations -- Management

LOC classification:

HF5415.5 .P44 2013

Courses that have reserved this title:

MSc Fashion & Luxury Marketing: E-Marketing, Communication, CRM

Summary: This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, organisational, commercial and technological aspects of CRM. It also contains discussion of buyer-seller relations from a social psychology perspective.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HF5415.5 PEE (Browse shelf(Opens below))	Available		B01718

Includes bibliographical references and index.

This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, organisational, commercial and technological aspects of CRM. It also contains discussion of buyer-seller relations from a social psychology perspective.

MSc Fashion & Luxury Marketing: E-Marketing, Communication, CRM