Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel / Matthias Spanke; Sonja Löbbel

By:

Spanke, Matthias [author]

Contributor(s):

Löbbel, Sonja [author]

Material type: Text

TextLanguage: English Language: German Publication details: Frankfurt am Main : Deutscher Fachverlag, 2015.Edition: Bilingual edition.Description: 208 pages : Illustrations, portraits (color) ; 24 cm.ISBN:

9783866413054

Subject(s):

LOC classification:

HF5415.1255

Summary: Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1255 SPA (Browse shelf(Opens below))	1	Available		B02704

Successful brands are authentic, distinctive and offer the customer a holistic emotional experience. The point of sale is of central importance for customers and the brand: This is where your brand comes to life and this is where you ensure your long-term success. In this practical guide for the fashion retailer you will learn ◦how to first define your target group, how to develop your brand individually, how to create a good story about your brand, which are the most important touchpoints between you and your customers and how to optimally stage these touchpoints and ◦what you can learn from the best in your industry. With the help of the numerous practical tips, expert opinions, visualizations and checklists, you can start successful brand building immediately — and create a unique brand experience for your customers step by step.