International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.

Includes bibliographical references and index.

Foundation concepts Introduction: What is international business? — Globalization of markets and the internationalization of the firm — Organizational participants that make international business happen — Theories of international trade and investment — The environment of international business — The cultural environment of international business — Political and legal systems in national environments — Government intervention in international business — Regional economic integration — Understanding emerging markets — The international monetary and financial environment — Strategy and opportunity assessment for the international environment — Global strategy and organization — Global market opportunity assessment — Entering and operating in international markets — Exporting and countertrade — Foreign direct investment and collaborative ventures — Licensing, franchising, and other contractual strategies — Global sourcing — Functional area excellence — Marketing in the global firm — Human resource management in the global firm — Financial management and accounting in the global firm.

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.