E-business

Contributor(s):

Rowley, Jennifer [Author]

Material type: Text

TextLanguage: English Publication details: Palgrave Macmillan, 2002Description: xiv, 266 pages : illustrations ; 25 cmISBN:

9780333949146

Subject(s):

Contents:

1. Frameworks for e-business 2. Technologies-- 3. Website design and searching-- 4. Creating an e-presence-- 5. Serving customers-- 6. Online communities-- 7. e-business enterprise-- 8. E-business strategy-- 9. Protecting online communities and societies.--

Summary: 'This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies.' 'This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies - whatever those may be.'--Jacket.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5548.2 ROW (Browse shelf(Opens below))	Available		B04877

'This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies.' 'This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies - whatever those may be.'--Jacket.