Business to business marketing
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780333921951
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HF5415.1263 MIC (Browse shelf(Opens below)) | Available | B03896 |
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.