Customer relationship management
Material type:
TextLanguage: English Publication details: Pearson Prentice Hall, 2013Edition: 2ª edDescription: xvii + 413 p. ; 25 cmISBN: - 9780273774952
- HF COMMERCE
- Customer relations -- Management
- Industrial management
- Organizational behavior
- Bibliography MSc - Marketing Management: Account-Based Marketing
- Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM
- Bibliography MSc - Marketing Management: Retail & Consumer Goods
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Recommended bibliography book | TBS Barcelona | HF5415.5 PEE (Browse shelf(Opens below)) | Available | B01718 |
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participa.
