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El comportamiento del consumidor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: McGraw-Hill,
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 COH.
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Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
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How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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