Luxury, lies, and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard
Material type: TextLanguage: English Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.Description: xxiii, 190 pages : 23 cm.ISBN:- 9781137264688
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HD9999 SIC (Browse shelf(Opens below)) | Available | B01506 |
Translation of the author's Luxe, mensonges & marketing.
Includes bibliographical references (pages 182-187) and index.
Uncovers the truth about luxury brand marketing and shows that, like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy.