Market-value pricing : definitions, concepts, and processes for market-value centric pricing / Gabriel Steinhardt.
Material type: TextLanguage: English Series: SpringerBriefs in Business ; 2191-5482Publication details: Cham, Switzerland : Springer Nature Switzerland, 2019.Description: xiii, 52 pages : illustrations, charts, table (black and white) ; 24 cm.ISBN:- 9783030107338
- HF5410-5417.5 S745 2019
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona | HF5416.5 STE (Browse shelf(Opens below)) | Available | B03432 |
Pricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model.
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.