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How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Boston, Mass. : Harvard Business School Press, [2004]Copyright date: ©2004
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Availability: Items available for loan: TBS Barcelona (1).
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What becomes an icon most / Douglas B. Holt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business Review 2003
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