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The practitioner's guide to product management

Contributor(s): Material type: TextTextLanguage: English Publication details: Piatkus, 2015Description: x + 195 p. ; 23 cmISBN:
  • 9780349406749
Subject(s): Online resources:
Contents:
Includes bibliographical references and index. TOC:-- Chapter 1: Balancing the Three Rings-- Chapter 2: Knowing the Customers Better Than They Know Themselves-- Chapter 3: You're Actually Managing People, Not Products-- Chapter 4: The Fine Line Between Success and Failure-- Chapter 5: Tender Loving Care of Time--
Summary: Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.15 BUS (Browse shelf(Opens below)) Available B03935

Includes bibliographical references and index. TOC:-- Chapter 1: Balancing the Three Rings-- Chapter 2: Knowing the Customers Better Than They Know Themselves-- Chapter 3: You're Actually Managing People, Not Products-- Chapter 4: The Fine Line Between Success and Failure-- Chapter 5: Tender Loving Care of Time--

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

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