The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.

By:

Packard, Vance, 1914-1996 [author]

Material type: Text

TextLanguage: English Publication details: Brooklyn, NY : Ig Pub., 2007.Description: 240 pages ; 21 cm.ISBN:

9780978843106

Subject(s):

LOC classification:

HF5822 .P3 2007

Contents:

1. The depth approach ― pt. 1. Persuading us as consumers ― 2. The trouble with people ― 3. So ad men become depth men ― 4. ...and the hooks are lowered ― 5. Self-images for everybody ― 6. RX for our secret distresses ― 7. Marketing eight hidden needs ― 8. The built-in sexual overtone ― 9. Back to the breast, and beyond ― 10. Babes in consumerland ― 11. Class and caste in the salesroom ― 12. Selling symbols to upward strivers ― 13. Cures for our hidden aversions ― 14. Coping with our pesky inner ear ― 15. The psycho-seduction of children ― 16. New frontiers for recruiting customers ― pt. 2. Persuading us as citizens ― 17. Politics and the image builders ― 18. Molding "team players" for free enterprise ― 19. The engineered yes ― 20. Care and feeding of positive thinkers ― 21. The packaged soul? ― pt. 3. In retrospect ― 22. The question of validity ― 23. The question of morality.

Summary: Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona Libre acceso	HF5822 PAC (Browse shelf(Opens below))	Available		B01968

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.