Social media for fashion marketing

Contributor(s):

Bendoni, Wendy K [Author]

Material type: Text

TextLanguage: English Publication details: Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, 2017Description: 272 pages : color illustrations, map ; 28 cmISBN:

9781474233323

Subject(s):

Summary: This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9940 BEN (Browse shelf(Opens below))	Available		B01452

This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.