Strategic management in the media : theory and practice / Lucy Küng.

Includes bibliographical references (p. [224]-239) and index.

Introduction — The strategic context — Strategic concepts for the media — Strategic responses to technological change — Creativity and innovation — Culture and strategy — Leadership — Conclusions - generative ai and the disruption of digital.

How did The New York Times transform its organisation for the digital age?
— How does Netflix drive performance through culture?
— Why did Disney struggle to find a CEO to replace Bob Iger?
— How did the BBC drive equal gender representation in its news programmes?
The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media:

Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.
— Explains key concepts in strategic management with insight and clarity.
— Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.
— Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.
— Provides new ‘Resources’ and ‘Questions’ sections to guide readers’ further study and support classroom learning.