HBR's 10 must reads on innovation

Material type: Text

TextLanguage: English Series: HBR's 10 must reads seriesPublication details: Boston, Massachusetts : Harvard Business Review Press, 2013.Description: v, 179 pages : illustrations ; 21 cmISBN:

9781422189856

Other title:

HBR's ten must reads on innovation
On innnovation
Harvard Business Review's 10 must reads on innovation
Harvard business review. Selections

Subject(s):

LOC classification:

HD53 .H394 2013

Contents:

The innovation catalysts / Roger L. Martin — Stop the innovation wars / Vijay Govindarajam and Chris Trimble — How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble — The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick — Is it real? Can we win? Is it worth doing? / George S. Day — Six myths of product development / Stefan Thomke and Donald Reinertsen — Innovation: the classic traps / Rosabeth Moss Kanter — Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan — The discipline of innovation / Peter F. Drucker — Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.

Summary: To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: Decide which ideas are worth pursuing; Innovate through the front lines―not just from the top; Adapt innovations from the developing world to wealthier markets; Tweak new ventures along the way using discovery-driven planning; Tailor your efforts to meet customers’ most pressing needs; Avoid classic pitfalls such as stifling innovation with rigid processes.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD53 HAR (Browse shelf(Opens below))	1	Available		B07570

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:
Decide which ideas are worth pursuing;
Innovate through the front lines―not just from the top;
Adapt innovations from the developing world to wealthier markets;
Tweak new ventures along the way using discovery-driven planning;
Tailor your efforts to meet customers’ most pressing needs;
Avoid classic pitfalls such as stifling innovation with rigid processes.