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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
Luxury online : styles, systems, strategies / Uché Okonkwo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Basingstoke : Palgrave Macmillan, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 OKO. Not available: TBS Barcelona: Reference Only (1).
Fashion branding and communication : core strategies of European luxury brands / edited by Byoungho Jin, Elena Cedrola. by Series: Palgrave pivot | Palgrave studies in practice : global fashion brand management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Palgrave Macmillan, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.E82 JIN.
Haute 'luxury' branding / Philippe Mihailovich, Caroline Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Librinova, 2020
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 MIH, HD9999 MIH.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Fourth Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Hoboken : Wiley, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MAZ.
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