Fashion trends : analysis and forecasting / Eundeok Kim, Ann Marie Fiore, Alice Payne, and Hyejeong Kim.

By:

Kim, Eundeok [author.]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: London ; New York : Bloomsbury Visual Arts, 2021Edition: Second editonDescription: 176 pages : illustrations ; 25 cmISBN:

9781350099005
9781350099012

Subject(s):

LOC classification:

GT511 .K56 2021

Contents:

The Basics of Fashion Trends and Forecasting — Introduction to Fashion Trend Terminology — Fashion Trends in Context — The Framework for Fashion Change — Introduction to Fashion Forecasting Terminology — Historical Overview of Fashion Forecasting — Consumers' Role in Fashion Adoption — The Innovation Adoption Process — Factors Influencing the Rate of Adoption: Attributes of the Innovation — Factors Influencing the Rate of Adoption: Consumer Adopter Categories — The Process and Methods of Fashion Trend Analysis and Forecasting — The Process of Fashion Trend Analysis and Forecasting — The Methods of Fashion Trend Analysis and Forecasting — Future of Fashion Forecasting — The Role of Fashion Industry Professionals in Trend Development and Forecasting — The Role of Fashion Industry Professionals in Creating and Supporting Trends — The Role of Developers, Gatekeepers, and Promoters — Forecasting as an Integrated Process — Consumer and Industry Accelerators of Fashion Innovations and Diffusion — The Style-Confident Consumer — Industry Technology Trends that Accelerate Product Innovation and Diffusion — Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation — Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion — Social Responsibility and Sustainability Related to Fashion Trends and Forecasting — Definitions of Social Responsibility and Sustainability — Increased Waste Due to Rapid Diffusion of Innovation — The Influences of Social Responsibility and Sustainability on Fashion Trends — Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms — Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions — Formats of Trend Forecasts — The Influences of Trend Forecasting on Business Decisions.

Summary: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Provided by publisher.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	TBS Barcelona		Available	SOON AVAILABLE

Includes bibliographical references and index.

The Basics of Fashion Trends and Forecasting — Introduction to Fashion Trend Terminology — Fashion Trends in Context — The Framework for Fashion Change — Introduction to Fashion Forecasting Terminology — Historical Overview of Fashion Forecasting —

Consumers' Role in Fashion Adoption — The Innovation Adoption Process — Factors Influencing the Rate of Adoption: Attributes of the Innovation — Factors Influencing the Rate of Adoption: Consumer Adopter Categories —

The Process and Methods of Fashion Trend Analysis and Forecasting — The Process of Fashion Trend Analysis and Forecasting — The Methods of Fashion Trend Analysis and Forecasting — Future of Fashion Forecasting —

The Role of Fashion Industry Professionals in Trend Development and Forecasting — The Role of Fashion Industry Professionals in Creating and Supporting Trends — The Role of Developers, Gatekeepers, and Promoters — Forecasting as an Integrated Process —

Consumer and Industry Accelerators of Fashion Innovations and Diffusion — The Style-Confident Consumer — Industry Technology Trends that Accelerate Product Innovation and Diffusion — Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation — Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion —

Social Responsibility and Sustainability Related to Fashion Trends and Forecasting — Definitions of Social Responsibility and Sustainability — Increased Waste Due to Rapid Diffusion of Innovation — The Influences of Social Responsibility and Sustainability on Fashion Trends — Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms —

Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions — Formats of Trend Forecasts — The Influences of Trend Forecasting on Business Decisions.

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Provided by publisher.