The risks and opportunities of doing business in the Middle East / Russ Banham.
Material type:
TextLanguage: English Publication details: Risk Management, 2016.Description: 20-25 pagesISSN: - 0035-5593
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Academic Article | TBS Barcelona | Core Textbooks | Link to resource | Available | 5230 |
For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance.
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