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How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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Comportamiento del consumidor by
Edition: 10ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Education, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SCH.
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