Trend Forecaster's Handbook / Martin Raymond.

By:

Raymond, Martin [author]

Material type: Text

TextLanguage: English Publication details: London : Laurence King Publishing, 2010.Description: 216 pages : illustrations, pictures (chiefly color) ; 29 cm.ISBN:

9781856697026

Subject(s):

LOC classification:

HF 5415.32 .R396 2010

Contents:

Foreward ― Timeline ― 1. The anatomy of a trend ― 2. The trend forecaster’s toolkit ― 3. Intuitive forecasting ― 4. Network forecasting ― 5. Cultural triangulation ― 6. Scenario planning ― 7. Insight, strategy and innovation ― Notes ― Glossary ― Index ― Picture credits ― Acknowledgements.

Summary: The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.32 RAY (Browse shelf(Opens below))	Available		B03790

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to.