Marketing strategy
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780030321030
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona Libre acceso | HF5415.13 FER (Browse shelf(Opens below)) | Available | B04679 |
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.