The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems / by Michael Lewrick, Patrick Link, Larry Leifer.

Includes bibliographical references and index.

Understand Design Thinking —



What needs are addressed in the Playbook? —



Why is process awareness key? —



How to get a good problem statement —



How to discover user needs —



How to build empathy with the user —



How to find the right focus —



How to generate ideas —



How to structure and select ideas —



How to create a good prototype —



How to test efficiently —



Transform Organizations —



How to design a creative space and environment —



What are the benefits of interdisciplinary teams? —



How to visualize ideas and stories —



How to design a good story —



How to trigger change as a facilitator —



How to prepare the organization for a new mindset —



Why strategic foresight becomes a key capability —



Design the Future —



Why systems thinking helps to understand complexity —



How to apply lean business model thinking —



Why business ecosystem design becomes the ultimate lever —



How to bring it home —



Why some design criteria will change in the digital paradigm —



How to kick-start digital transformation —



How artificial intelligence creates a personalized customer experience —



How to combine design thinking and data analytics to spur agility.

The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services —
Understand the latest advances in design thinking coming out of Stanford's d.school —
Build awareness for user-centricity —
Apply design thinking to the challenges of digital transformation in organizations —
Combine Design Thinking with Systems Thinking and Big Data Analytics.