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Absolute value

Contributor(s): Material type: TextTextLanguage: English Publication details: HarperCollins, 2014Description: xv + 232 p. ; 23 cmISBN:
  • 9780062215673
Subject(s): Online resources:
Contents:
Includes index.
Summary: I. THE SHIFT FROM RELATIVE TO ABSOLUTE ; 1. From relative to absolute ; 2. The decline of 'irrationality' ; 3. New patterns in consumer decision making ; 4. Why we're bullish about absolute values ; II. HOW MARKETING CHANGES FOREVER ; 5. When brands mean less ; 6. Satisfaction, loyalty, and the future of past experience ; 7. Absolute diffusion: from Pinehurst to Pinterest ; 8. Pointless positioning and persuasion ; III. A NEW FRAMEWORK ; 9. The influence mix ; 10. Communication: match your customers' influence mix ; 11. Market research: from predicting to tracking ; 12. Segment evolution: from susceptible to savvy ; 13. The future of the absolute ; 14. Absolute business: a final word
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso 124.62 SIM (Browse shelf(Opens below)) Available 124.62 SIM-1

Includes index.

I. THE SHIFT FROM RELATIVE TO ABSOLUTE ; 1. From relative to absolute ; 2. The decline of 'irrationality' ; 3. New patterns in consumer decision making ; 4. Why we're bullish about absolute values ; II. HOW MARKETING CHANGES FOREVER ; 5. When brands mean less ; 6. Satisfaction, loyalty, and the future of past experience ; 7. Absolute diffusion: from Pinehurst to Pinterest ; 8. Pointless positioning and persuasion ; III. A NEW FRAMEWORK ; 9. The influence mix ; 10. Communication: match your customers' influence mix ; 11. Market research: from predicting to tracking ; 12. Segment evolution: from susceptible to savvy ; 13. The future of the absolute ; 14. Absolute business: a final word

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