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Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Best Business Books, c2007.Edition: 2nd ed.Description: xi, 464 p. : ill. ; 21 cm. + 1 CD-ROM.ISBN:
  • 9780789027450
Subject(s): LOC classification:
  • HF5415.2 .W74 2007
Contents:
Introduction to marketing research — Research designs for management decision making — Secondary data — Primary data collection — Measurement — Designing the data-gathering instrument — Sampling methods and sample size — Fielding the data-gathering instrument — Analyzing and interpreting data for decisions — Advanced data analysis — The research report.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book TBS Barcelona HF5415.2 WRE (Browse shelf(Opens below)) 1 Available B02661

Includes bibliographical references (p. 451-455) and index.

Introduction to marketing research — Research designs for management decision making — Secondary data — Primary data collection — Measurement — Designing the data-gathering instrument — Sampling methods and sample size — Fielding the data-gathering instrument — Analyzing and interpreting data for decisions — Advanced data analysis — The research report.

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