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		Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK. Place hold Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL. Place hold Add to cart (remove)
		Fashion branding and communication : core strategies of European luxury brands / edited by Byoungho Jin, Elena Cedrola. by Jin, Byoungho [editor] Cedrola, Elena, 1965- [editor] Series: Palgrave pivot \| Palgrave studies in practice : global fashion brand management Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York, NY : Palgrave Macmillan, 2017 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.E82 JIN. Place hold Add to cart (remove)
		Managing fashion and luxury companies / Erica Corbellini, Stefania Saviolo. by Corbellini, Erica [author] Saviolo, Stefania [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Rizzoli Ertas, 2016 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 COR. Place hold Add to cart (remove)
		No cover image available Haute 'luxury' branding / Philippe Mihailovich, Caroline Taylor. by Mihailovich, Philippe [author] Taylor, Caroline [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Librinova, 2020 Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 MIH, HD9999 MIH. Place hold Add to cart (remove)
		Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- [author.] Mazzalovo, Gérald [author.] Edition: Fourth Edition. Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publisher: Hoboken : Wiley, 2020 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MAZ. Place hold Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : Harvard Business School Press, [2004]Copyright date: ©2004 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available The Burberry business model: creating an international luxury fashion brand / Christopher M. Moore; Grete Birtwistle by Birtwistle, Grete Moore, Christopher M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: International Journal of Retail & Distribution Management 2004 Other title: International Journal of Retail & Distribution Management (2004) 32 (8): 412–422. Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: JOURNAL ARTICLE. Place hold Add to cart (remove)

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