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		No cover image available Exploring the changing role of brand archetypes in customer-brand relationships : Why try to be a hero when your brand can be more? / Omar Merlo, Andreas B. Eisingerich, Richard Gillingwater, Jia Jocelyn Cao by Merlo, Omar, 1956- Eisingerich, Andreas B Gillingwater, Richard Cao, Jia Jocelyn Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Business Horizons 2023 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available The birth of brand : 4000 years of branding / Karl Moore and Susan Reid. by Moore, Karl [author] Reid, Susan [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Business History, 2008 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)

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