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A brand is forever! : A framework for revitalizing declining and dead brands / Sunil Thomas, Chiranjeev Kohli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Business Horizons 2009
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Availability: Items available for loan: TBS Barcelona (1).
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Brand death: A developmental model of senescence / Michael T. Ewing , Colin P. Jevons , Elias L. Khalil by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Business Research 2009
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Availability: Items available for loan: TBS Barcelona (1).
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