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The Burberry business model: creating an international luxury fashion brand / Christopher M. Moore; Grete Birtwistle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: International Journal of Retail & Distribution Management 2004
Other title:
  • International Journal of Retail & Distribution Management (2004) 32 (8): 412–422.
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Availability: Items available for loan: TBS Barcelona (1)Call number: JOURNAL ARTICLE.
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Dimensions of Brand Personality / Jennifer L. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing Research 1997
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Luxury brand desirability and fashion equity : The joint moderating effect on consumers' commitment toward luxury brands / Mélanie Pham, Pierre Valette‐Florence, Franck Vigneron by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Psychology & Marketing 2018
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