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Customer relationship management : concept, strategy, and tools / by V. Kumar, Werner Reinartz. by Series: Springer Texts in Business and Economics
Edition: 3rd ed. 2018.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5115.5 KUM.
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The Enrichment Economy : Market Dynamics, Brand Strategy, and Ethics / Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing 2025
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Availability: Items available for loan: TBS Barcelona (1).
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