Marketing management / Philip Kotler, Kevin Lane Keller
Material type: TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009.Edition: 13th ed.Description: xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.ISBN:- 9780136009986
- HF5415.13 .K64 2009
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HF5415.13 KOT (Browse shelf(Opens below)) | Available | B03860 |
Includes bibliographical references and index.
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.