Marketing research kit for dummies

Contributor(s):

Material type: Text

TextLanguage: English Publication details: John Wiley, 2010Description: xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.)ISBN:

9780470520680

Subject(s): Summary: The tools you need to identify, obtain, record, and analyze data. Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups; Fully explains the process of sampling, analyzing data, and reporting results; Features tips on developing questionnaires for face-to-face, Internet, and postal surveys; Helps you keep an eye on your competition and analyze their results. When money is tight and everything is on the line, you need to make sure you've done your homework.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.2 HYM (Browse shelf(Opens below))	Available		B03824

The tools you need to identify, obtain, record, and analyze data. Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups; Fully explains the process of sampling, analyzing data, and reporting results; Features tips on developing questionnaires for face-to-face, Internet, and postal surveys; Helps you keep an eye on your competition and analyze their results. When money is tight and everything is on the line, you need to make sure you've done your homework.

S2 B2 PBT P1 Neuromarketing