Creating a data-driven organization : practical advice from the trenches / Carl Anderson.
Material type:
TextLanguage: English Publisher: Sebastopol, CA : O'Reilly Media, 2015Edition: First edition.Description: xiv, 285 pages : illustrations (some color) ; 23 cm.Subject(s): LOC classification: - HD31.2 .A54
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Recommended bibliography book | TBS Barcelona | HD31 AND (Browse shelf(Opens below)) | 1 | Available | b02773 |
Includes bibliographical references and index.
What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion.
What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company... Through interviews and examples from data scientists and analytics leaders in a variety of industries... Anderson explains the analytics value chain you need to adopt when building predictive business models.
Description based on online resource; title from title page (Safari, viewed August 10, 2015).
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