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Results of search for 'ccl=su:"Bibliography B3 DM - Digital Marketing Framework & Overviews"'
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Authors
Anderson, Chris
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Recommended bibliography book
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Libre acceso
Topics
Electronic commerce
Market segmentation
Marketing
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La economía long tail : de los mercados de masas al triunfo de lo minoritario
/ Chris Anderson ; with translation by Federico Villegas Silva Lezama
by
Anderson, Chris
, 1961-
[author]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Original language:
English
Language:
Spanish
Publication details:
Barcelona : Urano, 2007.
Availability:
Items available for loan:
TBS Barcelona
(1)
Call number:
HF5415.127 AND
.
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The longer long tail : how endless choice is creating unlimited demand
/ Chris Anderson
by
Anderson, Chris
, 1961-
[author]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
English
Publication details:
London :
Random House Business,
2009
Availability:
Items available for loan:
TBS Barcelona
(1)
Call number:
HF5415.1265 AND
.
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