Tribes : we need you to lead us / Seth Godin.

There are tribes everywhere, all of them hungry for connection, meaning, and change. And yet, too many people ignore the opportunity to lead, because they are sheepwalking their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. In this fascinating book, Seth Godin argues that today everyone has an opportunity to start a movement--to bring together a tribe of like-minded people and do amazing things. And yet too many people ignore the opportunity to lead because they are 'sheepwalking' their way through their lives and work, too afraid to question whether their compliance is doing them--or their company--any good. Tribes is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen. There is a tribe of fellow employees, customers, investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.