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The new strategic brand management (2008) by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2008
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP.
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 14th ed. ; Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2012
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Availability: Items available for loan: TBS Barcelona (4)Call number: HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT. Not available: TBS Barcelona: Consulta en sala (1).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Consulta en sala (1).
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 BEN.
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