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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Consulta en sala (1).
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More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV.
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